Tourism & Destination Events

Hilltop Lookout Bunya Mountains


Western Downs Regional Council is committed to proactively advancing our region as a tourist destination for travelers all over Australia and beyond. Our vision is for the Western Downs to be an end destination of choice for repeat visitors, while leveraging off significant drive-through visitation.  

Council’s five-year Tourism & Destination Events Strategy (2023 – 2028) will expand the visitor economy to the Western Downs by providing leading experiences, delivering for our communities, and enabling strong and sustainable local businesses.

Importantly, the strategy will be essential for our region as we inch closer to the 2032 Brisbane Olympic and Paralympic Games - a once-in-a-lifetime opportunity for our region to leverage domestic and international tourism, and to develop our great region as an end destination of choice. 

View the Tourism & Destination Events Strategy(PDF, 6MB)

Tourism & Destination Events Strategy GraphicThe Tourism & Destination Events Strategy focuses on five key pillars to expand the Western Downs’ visitor economy: Tourism Product; Market; Infrastructure; Productivity and Innovation and Sustainability and Resilience - you can find out more about these key pillars at the links below. 

Zoning in on these five pillars will ensure that everyone knows that on the Western Downs, it's the people that make it

This strategic vision aligns with Western Downs Regional Council’s Corporate Plan 2021-2026

To find out more about Tourism in the Western Downs, visit the Western Downs Queensland website.

Pillar 1: Tourism Product

Chinchilla Melon Fest SkiersWestern Downs has a wide range of unique and high-quality tourism product, including destination events of national significance. 




How are we tracking?

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Tourism and Events

The Western Downs is a gateway to Outback Australia, promising a delightful cocktail of country and city life.

Growing the drive tourism industry makes sense, when the Western Downs is strategically located at the intersection of two major state highways and traversed by three long-haul drive touring routes. 

Natural assets and diverse landscapes are what draw visitors to the region, with the promise of ancient pines at the Bunya Mountains, state forests, national parks, a major river system, fossils and plenty of open spaces to choose your own adventure.

Our region is renowned for iconic major events that truly capture the essence of the region - from music to melon festivals and lanterns to camel races. Don't miss the next big Western Downs event, find out more about each of them below.

Big Skies

Big Skies is your one-stop festival shop featuring a star-studded line-up of iconic artists and unique Western Downs experiences for everyone.

Find out more about Big Skies here

Chinchilla Melon Fest

Known as the ‘Melon Capital’ of Australia, every two years the thriving Chinchilla community throw a melon-mania festival (pictured above) full of unique, crazy and fun-filled experiences unique to the Western Downs.

Read more about the Melon Fest on their website

Dalby's Delicious and DeLIGHTful Festival

Celebrate and embrace multiculturalism and inclusivity with live performances, an activity filled program and a multitude of flavours from around the globe - right here on the Western Downs.

Visit Delicious and DeLIGHTful's website here for more. 

Dalby Stockhorse Sale

The premier Dalby Stockhorse Sale is the largest stockhorse sale in the world and is an excellent opportunity to watch the renowned Australian Stock Horse at work before going under the hammer.

Find out more about the Dalby Stockhorse Sale here.

Jandowae Timbertown Festival

Jandowae Timbertown Festival is the ultimate country, woodwork event featuring live entertainment and free family fun. 

Click here to find out more about Jandowae Timbertown Festival.

Miles Back to the Bush Festival

Miles Back to the Bush is a celebration of rural life full of bush fun with a vintage twist.

Find out more about the next Back to the Bush Festival here.

Opera at Jimbour

Opera at Jimbour offers a truly unique and memorable event with a weekend of intimate opera and chamber music performances at the beautiful Jimbour House.

Click here to find out more.

Tara Festival of Culture and Camel Races

Tara Festival of Culture and Camel Races is a three day outback experience featuring camel races and an extravaganza of multi-cultural celebrations.

Find out more about Tara Festival of Culture and Camels here

Words Out West

Words Out West: Western Downs Readers and Writers Fest takes a novel approach to storytelling, with a host of events for all ages and interests.

Find out more about this literary festival here.

Destination Events Program

Council's Destination Events Program supports social, cultural, industry and sporting events to attract overnight visitation and deliver economic benefits to the Western Downs region through increased expenditure.

Applications from $5,000 to $20,000 are available for successful applicants. For more information on program guidelines and to start your application, click here.

Pillar 2: Market

Ariel View of Condamine Road The Western Downs is a destination of choice for domestic tourists from Australia’s metropolitan market and coastal areas and expands to emerging domestic and international markets. 




How are we tracking?

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Western Downs Regional Council is focused on delivering strong all-year round campaigns to promote the region as a destination of choice. 

View the links below to find out more about Council's Tourism brand. 

Western Downs Queensland online | Western Downs Queensland on Facebook | Western Downs Queensland on Instagram

Pillar 3: Productivity and Innovation

Ground View of Jimbour House Western Downs is home to modern tourism operators embracing leading edge business practices and local productivity continues to increase. 




How are we tracking?

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Western Downs Regional Council works together in strong partnership with Southern Queensland Country Tourism (SQCT), to support local tourism operators through marketing, networking and business support.

Please visit the Southern Queensland Country Tourism website here to find out more about the support which can be provided to your business.

Pillar 4: Infrastructure

Miles Visitor Information Sign Modern infrastructure and quality essential services supporting the visitor economy, the Western Downs is well equipped.




How are we tracking?

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Western Downs Regional Council operates 8 Visitor Information Centres - three accredited, supporting two non-accredited centres (operated by committees), as well as three located within Council's Customer Service Centres.  

Regional Accredited Visitor Information Centres


Accredited Visitor Information Centre
Warrego Highway (near the Big Melon)
(07) 4660 7291 


Accredited Visitor Information Centre
Thomas Jack Park
Warrego Highway
(07) 4679 4461


Accredited Visitor Information Centre
Miles Historical Village Museum
Murilla Street
(07) 4627 1492

Regional Non-Accredited Visitor Information and Service Centres


Visitor Information Centre
Bell Bunya Community Centre
71 Maxwell Street
(07) 4663 1087


Community and Cultural Centre
Corner George and High Streets
(07) 4668 4480


Rural Transaction Centre
Corner Moonie and Leichhardt Highways
(07) 4665 0189


Customer Service Centre
19 Fry Street
(07) 4678 7804


Visitor Information Centre
O'Sullivan Park
Zupp Road
(07) 4627 5227



Pillar 5: Sustainability and Resilience

Wind Farm Western Downs is future proofed for a changing climate and transitioning economies, and circular economy principles are demonstrated.  




How are we tracking?

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The Western Downs is proudly trademarked the Energy Capital of Queensland.  

What’s fueling the energy sector’s growth is the combination of the Western Downs’ geography and environmental conditions, along with existing transmission infrastructure. This has meant there are opportunities for energy providers to interstate connectors and transmission lines. 

Being home to significant renewables developments, the region plays a vital role in the delivery of the Queensland Climate Action of 70% renewable energy by 2032 and zero net emissions by 2050.  

Council is committed to further lead the way, and to do so, will undertake a carbon emissions study of both as an organisation and the region as a whole. This study will guide and inform opportunities to reduce carbon emissions.