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Western Downs Road Safety Alliance formed to reduce rate of traffic incidents

26 May 2015

‘Slow Down – Our Kids, Our Community’ is the clear message to motorists from the Western Downs Road Safety Alliance (WDRSA) which is launching a new campaign this Friday 29 May to coincide with Fatality Free Friday.

The campaign will run throughout June to increase awareness about the dangers of speeding at any level and will feature material, including large stickers to be displayed on household wheelie bins and mobile signage at known speeding hot spots in residential areas.

The group, which was formed in October 2014 with the assistance of natural gas company QGC, consists of key government agencies including lead agency Western Downs Regional Council, in collaboration with Queensland Police Service (QPS) and Department of Transport and Main Roads (TMR).

According to WDRSA Chair Councillor Andrew Smith, the region is over represented in injury crashes with a rate of 47.8 per cent, compared with 36.3 per cent in the wider Southern Queensland region.

“Data has shown there were several factors which attributed to this over representation, including failing to give way, driving without due care and attention, speeding, and kangaroos,” he said.

“We know from local knowledge and QPS intelligence that both mobile phone use as a cause of inattention, and speeding, are significant contributing factors in injury crashes in the Western Downs region. With these factors in mind, our first road safety initiative as a group focuses on the dangers of speeding.

Cr Smith said QGC has invested more than $40,000 into the ‘Slow Down – Our Kids, Our Community’ campaign.

“Council along with QGC, QPS and TMR, is committed to improving community road safety in the Western Downs,” he said.

“The initiative aims to increase awareness that speeding at any level is dangerous by sharing safe speed messages via promotional materials, social media, and mobile signage.

“Many households will soon receive large wheelie bin stickers displaying the message ‘Slow Down – Our Kids, Our Community’ in an effort to remind drivers of the impacts of speeding in residential streets.”

Mobile signage will also be located in key residential hot spots to prompt people to watch their speed by displaying messages from the community. From Friday 29 May, community members are invited to send in their safe speed messages for display on the sign via Council’s website www.wdrc.qld.gov.au.

A series of road safety initiatives will be implemented by the WDRSA each year targeting the region’s fatal five causal factors.

“We hope these initiatives will improve road safety within the community and decrease the amount of fatalities and incidents on our roads,” said Cr Smith.

For more information, visit www.wdrc.qld.gov.au.

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