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Council unveils new modern Economic Development and Tourism strategies

19 April 2017

Council's new Economic Development and Tourism Strategies are all about enhancing the Western Downs and enabling development.

Council’s new Economic Development and Tourism Strategies are all about enhancing the Western Downs and enabling development. Photo credit: Atmosphere Photography

With a focus on enhancing and enabling economic development and tourism opportunities across the Western Downs, today Western Downs Regional Council unveiled their new strategic plans to attract tourism and drive development over the next five years.

  • The new Economic Development and Tourism Strategies outline clear and concise priorities, strategic themes, and measures of success that Council will work towards delivering from now through to 2022;
  • Each strategy has a 12 month action plan that Council’s Tourism and Economic Development Department are already rolling out;
  • These high level strategies also highlight key economic drivers and tourism opportunities that will underpin Council’s advocacy and strategic planning for tourism and economic development in the Western Downs.

Mayor Paul McVeigh said these new modern strategies are all about adding to the momentum of our strong and diverse economy as well as optimising our region’s tourism opportunities, experiences, and major events.

“The Western Downs is continuing to go from strength to strength. We’ve already seen some exceptional local and major events this year, confidence in our local economy is growing and our low unemployment rate place us in an ideal position to really focus on driving tourism and economic development,” he said.

“These strategies give us clear direction and a focus on enabling industry and business development, enhancing liveability, developing our tourism product, and destination marketing.

“And the 12 month action plans that come from them give our staff the tools with which to work alongside our community and industry partners to make the Western Downs the place to visit and do business.”

Spokesperson for Economic Development Councillor Donna Ashurst said implementing the new Economic Development and Tourism Strategies are already well underway.

“The next step for us is to start discussions with our key tourism and economic development partners on how they can support Council in delivering on our key priorities and in turn how we can support, foster and promote our partnerships” she said.

“Our Tourism and Economic Development Department is already engaging with Chambers across our region, as well as State Government, Tourism Industry bodies and Southern Queensland Country Tourism on ways in which we can work together to enhance tourism and economic development in the Western Downs.”

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Media Contact:
Cr Paul McVeigh | Mayor, Western Downs Regional Council | 0408 700 392

Cr Donna Ashurst | Spokesperson for Economic Development | 0475 268 207